Augmented Reality Development Services
We build across the full AR spectrum - from smartphone-based experiences to enterprise wearable applications, WebAR, and spatial computing. Here's what we cover:
Mobile AR App Development
AR experiences for iOS and Android built with ARKit, ARCore, and Unity. Product visualisation, marker-based overlays, image tracking, face tracking, and location-based AR - designed for consumer and enterprise mobile use cases.
WebAR Development
Browser-based AR that works without an app download - using 8th Wall, AR.js, or model-viewer. Customers can point their phone at a product, a space, or a marker and see AR content instantly from a link or QR code. Ideal for retail, marketing, and e-commerce.
Enterprise Wearable AR (HoloLens / Magic Leap)
AR applications for Microsoft HoloLens 2 and Magic Leap 2, purpose-built for industrial, medical, and enterprise use cases. Hands-free work instruction delivery, real-time data overlays, spatial mapping, and remote expert collaboration for field and factory environments.
AR Product Visualisation & 3D Configuration
Let customers place, scale, rotate, and configure products in their own space before purchasing. Built for furniture, appliances, automotive, fashion, and any category where 'how will this look in my home/space' is a purchase barrier.
AR Training & Simulation
Step-by-step AR-guided training for complex procedures, equipment operation, safety protocols, and technical skills. Trainees see instructions and 3D guidance overlaid on the actual equipment or environment they're learning to work with - more effective than video and safer than live practice.
AR Remote Assistance & Expert Guidance
Connect a field technician wearing AR glasses or using a mobile device with a remote expert who can see exactly what they're seeing, annotate their view in real time, and guide them through complex repairs or procedures without travelling. Reduces resolution time and expert travel costs significantly.
What Makes Working With Us Different
The AR market has a problem with demos that don't survive contact with real users, real lighting conditions, and real operational constraints. Here's how we approach it differently.
We design for the real environment, not the demo environment
AR experiences that work beautifully in a controlled demo often fail in the field - poor lighting, reflective surfaces, cluttered backgrounds, users who don't hold their phones at the right angle. We design and test for the actual conditions your users will be in, not the ideal ones.
3D quality is not an afterthought
A bad 3D model kills an AR experience faster than any technical issue. We invest in high-quality, optimised 3D assets - whether built from scratch or derived from your existing CAD files - because the visual quality of what users see determines whether they trust and use the experience.
We choose the platform that fits the use case
Mobile AR, WebAR, HoloLens, Magic Leap, and mixed reality headsets all have different strengths, limitations, and user experience tradeoffs. We'll tell you which is right for your use case based on your users, your environment, and your budget - not based on which platform is most technically interesting to build for.
We integrate with your existing systems
The most useful AR experiences pull live data from the systems already running your operations - ERP, CRM, asset management, IoT platforms, product catalogues. We build the integrations that make AR a live operational tool rather than a static overlay.
User experience comes before technical ambition
AR is technically complex. It's easy to get absorbed in what the technology can do and lose sight of what the user needs to do. We run user research, usability testing, and real-environment validation throughout development - because an AR experience that confuses or frustrates users delivers zero business value, no matter how technically impressive it is.
We build for update and scale
The 3D models your AR experience uses today need to be updateable. The users of your AR app today will become tens of thousands tomorrow. We architect content management systems, model update pipelines, and cloud infrastructure from the start so you're not rebuilding everything when you want to expand.
How We Approach an AR Development Project
AR projects involve more design and user experience work upfront than standard app development - because the experience is spatial and physical in a way that a screen-based UI is not. Our process reflects that.
Typical PoC timeline
for a focused AR proof of concept with real-environment testing
Discovery & Use Case Definition
We start by understanding exactly what the AR experience needs to achieve - what the user is trying to do, what information or visual they need to do it, what environment they'll be in, and what 'success' looks like for the business. We also assess whether AR is genuinely the right medium or whether something simpler would serve the use case better.
- Use case document
- User journey maps
- Platform recommendation
- Success metrics
Concept Design & Spatial UX
AR UX design is different from screen-based UX. We design spatial interactions, field-of-view considerations, information density, depth and scale, and how digital elements relate to physical objects. We produce AR wireframes and interaction concepts before any 3D work begins.
- Spatial UX concept
- Interaction design
- Content placement strategy
3D Asset Development & Optimisation
We build or convert the 3D assets the AR experience requires - product models, instructional animations, UI elements, spatial indicators - optimised for real-time rendering on the target hardware. Polygon counts, texture sizes, and shader complexity are all calibrated to the platform.
- Optimised 3D model library
- Texture assets
- Animation sequences
AR Development & Integration
Development of the AR application on the target platform (ARKit, ARCore, WebXR, MRTK for HoloLens, or Unity-based cross-platform). Integration with backend systems, content management, user authentication, and analytics.
- Working AR application builds
- Backend integration
- CMS for content management
Real-Environment Testing & Iteration
We test in conditions that approximate real use - varying lighting, different physical environments, representative users who haven't seen the experience before. AR performance issues that don't appear in the studio almost always appear in the field. We iterate based on what we find.
- Real-environment test report
- Performance optimisation
- Usability findings
Deployment, Analytics & Iteration
App store submission or WebAR deployment, analytics integration to track engagement and usage patterns, and an established pipeline for content updates without requiring a new app build. Post-launch, we review usage data and plan the next iteration.
- Live deployed experience
- Analytics dashboard
- Content update pipeline
- Post-launch review
Platforms, Frameworks, and Tools We Work With
We work across all major AR development platforms and choose the right combination based on your target hardware, user base, and content requirements.
Mobile AR SDKs
ARKit (iOS), ARCore (Android), Vuforia, Wikitude - for native mobile AR on iPhone and Android devices
Cross-Platform Development
Unity (with AR Foundation), Unreal Engine - for experiences that target both iOS and Android from a single codebase
WebAR
8th Wall, AR.js, A-Frame, model-viewer, Three.js - for browser-based AR with no app download required
Enterprise / Wearable
Microsoft Mixed Reality Toolkit (MRTK) for HoloLens 2, Lumin SDK for Magic Leap 2, OpenXR standard
Spatial Computing
Apple Vision Pro (visionOS / RealityKit), Meta Quest (Mixed Reality), ARCore Geospatial API for outdoor AR
3D Tools & Pipeline
Blender, Autodesk Maya, 3ds Max, Cinema 4D, Substance Painter - CAD-to-AR conversion from STEP, OBJ, FBX, GLTF
The People You Need, Ready When You Need Them
AR development requires a blend of skills that you won't find in a standard mobile development team - spatial UX design, 3D art, real-time rendering optimisation, and AR SDK expertise all need to work together.
AR Solution Architects
Senior engineers who design the full AR system - platform selection, tracking strategy, data integration architecture, content pipeline, and cloud infrastructure - before development begins.
Unity / Unreal AR Developers
Experienced real-time developers who build the AR application layer, implement spatial interactions, manage performance budgets, and integrate AR SDKs across iOS and Android.
HoloLens / Mixed Reality Engineers
MRTK specialists who build enterprise-grade hands-free AR applications for HoloLens 2 and Magic Leap, with experience in spatial mapping, voice commands, and gaze-based interaction.
WebAR Developers
Front-end engineers with deep expertise in 8th Wall, AR.js, and model-viewer for building AR experiences that run in the browser - no app required.
3D Artists & Technical Artists
3D modellers, texture artists, and animators who create production-quality assets optimised for real-time rendering - from scratch or from CAD file conversion.
Spatial UX / XR Designers
Designers who understand spatial interaction design, depth and scale in AR, field-of-view constraints, and how to design for physical environments rather than flat screens.
Backend & Integration Engineers
Engineers who build the APIs, content management systems, and data integrations that connect AR experiences to your live operational data and product catalogues.
QA & Device Testing Engineers
QA specialists who test AR experiences across real devices and real environments - different iOS and Android versions, varying hardware capabilities, and real-world lighting and surface conditions.
What Well-Built AR Actually Delivers
AR is justified by the business outcomes it produces - not by the technology itself. Here's what organisations that have deployed AR well are actually seeing:
Higher Purchase Conversion in Retail & E-Commerce
Customers who use AR product visualisation - seeing furniture in their room, trying on glasses, placing appliances in their kitchen - convert at significantly higher rates and return products less. The uncertainty that kills online purchase decisions is eliminated when customers can see the product in their actual space.
Faster, More Effective Training
AR-guided training reduces time-to-competency for complex procedures by 30–50% compared to traditional video or manual-based training. Trainees retain more because they're doing, not watching - and they make fewer errors because guidance is overlaid on the actual equipment they're learning to operate.
Reduced Field Service Resolution Time
Field engineers using AR remote assistance resolve issues significantly faster than those working from phone calls and PDF manuals alone. The expert sees exactly what the engineer sees, can annotate in real time, and can guide step by step - cutting resolution time and expensive expert travel.
Lower Error Rates in Complex Processes
AR-guided assembly, inspection, and quality control processes produce fewer errors than paper-based or screen-based instruction delivery. When the next step is overlaid on the actual part being assembled, there's less ambiguity and less opportunity to miss a step.
Accelerated Sales Cycles for Complex Products
For high-value or technically complex products - industrial equipment, custom furniture, architectural projects, vehicles - AR visualisation tools help buyers make decisions faster with greater confidence, reducing the back-and-forth that extends sales cycles.
Stronger Brand Engagement & Differentiation
In markets where digital experiences are commoditised, AR creates genuinely memorable brand interactions that customers share, talk about, and come back for - particularly in retail, automotive, and consumer goods categories.
Frequently Asked Questions
Let's Talk About What You Want People to See
Tell us the experience you're trying to create - the product you want customers to visualise, the procedure you want engineers to follow, the data you want teams to see in context - and we'll have a direct conversation about what it would take to build it well.
We respond within one business day and can schedule a discovery call within the week. No hard sell, no generic demo reel. Just a focused conversation about your use case.
Typically responds within one business day








